Using Values, Beliefs, and Norms to Predict Conserving Behaviors in Organizations

Although micro‐level research on corporate social responsibility (CSR) has started to grow , little is known about the antecedents of employee conserving behaviors . (e . g ., recycling , repurposing or reusing materials , and saving energy) . Conserving behaviors can be explained by the individual‐level psychographic variables captured by the values‐beliefs‐norms (VBN) framework . Given the mixed empirical findings of previous VBN applications...