A INFLUÊNCIA DA IMAGEM DO BRASIL NAS INTENÇÕES COMPORTAMENTAIS DE CONSUMIDORES INTERNACIONAIS

Volume: 13, Issue: 3, Pages: 114 - 130
Published: Nov 17, 2019
Abstract
This research verified the influence of Brazil’s country image on international consumers behavioral intentions. Findings suggested that Brazil’s country image is composed of two dimensions: macro and micro image. The former had a direct and positive effect on international consumers behavioral intentions while the latter indirectly influenced these intentions. This study not only contributes to the theoretical advance in Brazil’s image research...
Paper Details
Title
A INFLUÊNCIA DA IMAGEM DO BRASIL NAS INTENÇÕES COMPORTAMENTAIS DE CONSUMIDORES INTERNACIONAIS
Published Date
Nov 17, 2019
Journal
Volume
13
Issue
3
Pages
114 - 130
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