Value co-destruction: a typology of resource misintegration manifestations
Abstract
Purpose Actors who participate in co-created service experiences typically assume that they will experience improved well-being. However, a growing body of literature demonstrates that the reverse is also likely to be true, with one or more actors experiencing value co-destruction (VCD), rather than value co-creation, in the service system. Building on the notion of resource misintegration as a trigger of the VCD process, this paper offers a...
Paper Details
Title
Value co-destruction: a typology of resource misintegration manifestations
Published Date
Nov 25, 2019
Volume
33
Issue
7
Pages
866 - 889
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