Weaving into the Mediascape: An Institutional Ethnography of NGO Media Activism in South Africa

Media Monitoring Africa (hereafter MMA), is a Johannesburg-based non-governmental organization (NGO) with the goals to increase media quality, refocus media ethics, foster media diversity, and advance media democracy. Via an institutional ethnography, conducted during six weeks of fieldwork, I take up MMA’s particular case to investigate how the NGO has become understood as “part” of the South African mediascape, rather than an auxiliary agent....