The Effect of Customer Active Participation and Satisfaction for Hotel Facebook Pages Management Effectiveness: A Replication Study

This replication study has a purpose to compare the research results of effectiveness marketing outcomes, including community promotion and behavior change, of the hotel Facebook pages that already conducted from previous study in USA. This replication study targeted to the different population to expand the respondents that located in Indonesia to find whether the result can be generalized in different context. This research uses a quantitative...