Turning the tables on obesity: young people, IT and social movements

Despite the rising incidence of childhood obesity, international data from Eurostat show that the prevalence of obesity among those aged 15–19 years remains under 5%, which offers an important opportunity for preventing subsequent adult obesity. Young people engage poorly, even obstructively, with conventional health initiatives and are often considered ‘hard to reach’. However, when approached in the language of youth, via IT, they express...