The influence of media on the ownership of brachycephalic breed dogs

:The aim of this study is to consider whether the media has any influence on an owner’s decision to acquire a brachycephalic breed dog. This topic is of current importance due to the increasing demand for brachycephalic breeds and their current use in advertising across various media platforms. Their increasing popularity has brought to the forefront numerous conformation abnormalities, most notably respiratory problems, dystocia and ophthalmic...