Competitive intelligence in hospitality and tourism: a perspective article

Purpose This study aims to critically review competitive intelligence (CI) research and offer suggestions for future research in the hospitality and tourism (HT) field. Design/methodology/approach The study reviews and synthetizes current CI research in the HT field. Findings The study findings suggest that CI research in HT is at an embryonic level, as researchers have not used the same terminology on what CI is, how CI is implemented and what...