Antecedents and relative performance of sourcing choices for new product development projects
Abstract
Given the complexity of sourcing choices in R&D, driven by conflicting points of difference, scholars have struggled to formulate clear theoretical predictions about which sourcing choices lead to superior performance. Our study contributes to the elucidation of this question by studying both the antecedents and performance consequences (project cost and duration) of alternative sourcing choices in the context of new product development, thus...
Paper Details
Title
Antecedents and relative performance of sourcing choices for new product development projects
Published Date
Feb 1, 2020
Journal
Volume
90-91
Pages
102097 - 102097
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