Brand governance practices in Canadian national sport organizations: an exploratory study

Research Questions: We explored if and how decision-makers of different types of national sport organizations (NSOs) govern their brand, considering the changing landscape and the role of stakeholders and social media. The three research questions were: (RQ1) Do leaders of NSOs include brand governance in their overall governance?; (RQ2) How important is the relationship between the NSOs and their stakeholders for NSOs’ brand governance?; (RQ3)...