Expert insights on successful multinational ecodesign projects: A guide for middle managers

Volume: 248, Pages: 119211 - 119211
Published: Mar 1, 2020
Abstract
Both the conception and the implementation of ecodesign require a strong focus on change management due to the risk of failure. This study examines the pivotal role of middle managers (MM), which have been overlooked in terms of ecodesign, despite their importance to organizations. This research builds on the multiple case study method, addressing this gap in the literature by analyzing successful projects orchestrated by MMs. The findings...
Paper Details
Title
Expert insights on successful multinational ecodesign projects: A guide for middle managers
Published Date
Mar 1, 2020
Volume
248
Pages
119211 - 119211
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