A Study of the Interplay between Intuition and Rationality in Valuation Decision Making
Abstract
There is widespread acceptance that both intuition and rationality can play significant roles in valuation decision-making. However, a study that specifically examines how intuitive and rational approaches interact is still missing. This study addresses this gap by applying cognitive theories of information processing and using a very detailed analysis of verbal protocols to propose a model of cognitive structure that identifies and describes...
Paper Details
Title
A Study of the Interplay between Intuition and Rationality in Valuation Decision Making
Published Date
Oct 2, 2019
Journal
Volume
36
Issue
4
Pages
387 - 418
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