The best indycaster project: Analysing and understanding meaningful YouTube content, dialogue and commitment as part of responsible management education

In higher education, and in particular within media management courses, educators currently aim to develop new course activities that stimulate students to critically reflect on social media communication. Specifically, students need robust knowledge and skills to critically analyse social media - content (e.g. text, images, sound, video), - dialogue (e.g. comments and replies) and - commitment (e.g. indicators of emotional involvement among...