Value propositions as market-shaping devices: A qualitative comparative analysis

Volume: 87, Pages: 276 - 290
Published: May 1, 2020
Abstract
Forward-looking firms are increasingly viewing markets as malleable and plastic systems that can be influenced. Hence, they are engaging in market-shaping to proactively augment existing business o...
Paper Details
Title
Value propositions as market-shaping devices: A qualitative comparative analysis
Published Date
May 1, 2020
Volume
87
Pages
276 - 290
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.