Exploring the Role of Learning Organization to Improve Sharing Services

In this study, a case of ride-hailing service, Careem, in Pakistan is selected as a representative of the learning organization concept. This research is based on a qualitative method with a focus on 16 semi-structured interviews. The findings indicate that the combination of market and social orientation is key to innovation. These findings reveal that, to achieve a social orientation, the learning climate plays an important role to develop...