RETRACTED: Sorry by Size: How the Number of Apologizers Affects Apology Effectiveness
Abstract
Company apologies require apologizers, which can take the form of one person or multiple people. Does the number of apologizers influence how consumers interpret and respond to that apology? The current research suggests that a single apologizer proves more effective than multiple apologizers because consumers tend to have a stronger empathic response towards one person than towards multiple people. Across one archival study and four...
Paper Details
Title
RETRACTED: Sorry by Size: How the Number of Apologizers Affects Apology Effectiveness
Published Date
Nov 8, 2019
Journal
Volume
46
Issue
6
Pages
i1 - i58
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History