An introduction to an old acquaintance: using Bayesian inference in sales research
Volume: 40, Issue: 2, Pages: 114 - 131
Published: Nov 4, 2019
Abstract
Given the scant attention paid to Bayesian inference in the academic sales literature, researchers could be forgiven for believing that frequentist methods provide the only feasible way for sales researchers to derive important insights for both theory and practice. The purpose of this research is to demonstrate that this belief overlooks the considerable value that Bayesian inference can provide to sales theory and practice. In so doing, we...
Paper Details
Title
An introduction to an old acquaintance: using Bayesian inference in sales research
Published Date
Nov 4, 2019
Volume
40
Issue
2
Pages
114 - 131
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