doi.org/10.1016/j.ipm.2019.102166
Original paper

What motivates physicians to share free health information on online health platforms?

..., Yongli Li
12
Information Processing & Management7.40
Volume: 57, Issue: 2, Pages: 102166 - 102166
Published: Mar 1, 2020
Abstract
Online platforms enable physicians to share health and medical information with the public; however, little research has been conducted to explore why physicians share free health education information. Drawing on motivation theory, this study develops a theoretical model to explore the influences of material and professional motivation on free information sharing and the contingent roles of professional expertise and online expertise. The model...
Paper Fields
Paper Details
Title
What motivates physicians to share free health information on online health platforms?
DOI
doi.org/10.1016/j.ipm.2019.102166
Published Date
Mar 1, 2020
Journal
Information Processing & Management
Volume
57
Issue
2
Pages
102166 - 102166
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