Predicting brand equity by text-analyzing annual reports
Volume: 62, Issue: 3, Pages: 300 - 313
Published: Nov 6, 2019
Abstract
A firm’s public disclosure, such as its annual report, usually carries information of what it has done and/or will do. Since brand equity is a result of a firm’s branding efforts resulting from its long-term culture, strategy, and execution, an interesting but understudied issue is whether the information revealed in the text of a firm’s public disclosure predicts its brand equity. In this study, we propose that how managers think and therefore...
Paper Details
Title
Predicting brand equity by text-analyzing annual reports
Published Date
Nov 6, 2019
Volume
62
Issue
3
Pages
300 - 313
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