The individual performance outcome behind e-commerce
Abstract
Purpose While most e-commerce studies focus on the understanding of online customer behaviour, mainly adoption and purchase behaviours. The purpose of this paper is to examine the relationship between e-commerce and individual performance. The authors test the role of systems, information and service quality in e-commerce use and user satisfaction. Trust may become an important aspect for a consumer’s decision making, based on this the authors...
Paper Details
Title
The individual performance outcome behind e-commerce
Published Date
Oct 22, 2019
Journal
Volume
30
Issue
2
Pages
439 - 462
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