An Expanded Model of Success Factors for NPD Performance
Volume: 16, Issue: 07
Published: Nov 1, 2019
Abstract
Purpose: The literature prescribing important determinants of new product development success can be grouped into six main areas addressing organization culture, strategic leadership, competitive intelligence, management of technology, specific characteristics of the company’s NPD process, and the company’s absorptive capacity to use available knowledge to produce and commercialize new products. This study expands and tests an expanded model for...
Paper Details
Title
An Expanded Model of Success Factors for NPD Performance
Published Date
Nov 1, 2019
Volume
16
Issue
07
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