The Role of Ethical Perceptions in Consumers’ Participation and Value Co-creation on Sharing Economy Platforms
Abstract
Consumers’ participation on sharing economy platforms is crucial for the success of the products, services, and companies on those platforms. The participation of consumers enables companies to not only exist, but also to create value for consumers. The sharing economy has witnessed enormous growth in recent years and consumers’ concerns regarding the ethics surrounding these platforms have also risen considerably. The vast majority of the...
Paper Details
Title
The Role of Ethical Perceptions in Consumers’ Participation and Value Co-creation on Sharing Economy Platforms
Published Date
Oct 29, 2019
Journal
Volume
169
Issue
3
Pages
421 - 441
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