Competition intensity as moderator for NPD success
Volume: 11, Issue: 4, Pages: 618 - 647
Published: Nov 29, 2019
Abstract
Purpose This study aims to test the moderating impact of competition intensity on the relationships between the new product development (NPD) success factors and company success in NPD. Design/methodology/approach A mailed questionnaire collected information from 311 manufacturing companies to test the proposed model with moderated multivariate regression analysis. Findings The results corroborate the impact of competition intensity on the...
Paper Details
Title
Competition intensity as moderator for NPD success
Published Date
Nov 29, 2019
Volume
11
Issue
4
Pages
618 - 647
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