JUUL: beaten-down innovator or vicious bully?

One could almost feel sorry for Juul. After seeing a Juul co-founder sweat through a US Congressional hearing at which youth testified about JUUL addiction and reported a JUUL company representative’s reassurance at a school assembly that the product was ‘totally safe’1; after the US Food and Drug Administration (FDA) accused JUUL of illegally marketing its thumb drive-type high-nicotine chemsticks as reduced harm without providing any...