Money doesn’t matter! Householders’ intentions to reduce standby power are unaffected by personalised pecuniary feedback

Many researchers have examined whether giving people feedback about their energy use can lead them to decrease it. However, to date no consensus has been reached about which type of eco-feedback is the most effective. We aim to test the efficacy of different feedback techniques by providing participants with personalised information about the annual monetary costs of their home’s standby power usage (i.e., appliances that consume electricity...