Sound-Symbolism Effects in the Absence of Awareness: A Replication Study

People have been shown to link particular sounds with particular shapes. For instance, the round-sounding nonword bouba tends to be associated with curved shapes, whereas the sharp-sounding nonword kiki is deemed to be related to angular shapes. People’s tendency to associate sounds and shapes has been observed across different languages. In the present study, we reexamined the claim by Hung, Styles, and Hsieh (2017) that such sound–shape...