Pleasant Ambient Scents: A Meta-Analysis of Customer Responses and Situational Contingencies
Abstract
To prevail in the fierce competition of in-store experiences, some firms have focused on providing pleasant ambient scents. However, equivocal results on scent effects make generalizations and managerial guidance uncertain. While efforts to consolidate research findings have been conducted, a comprehensive quantitative integration is notably lacking. In this meta-analysis, the authors integrate 671 available effects from ambient scent...
Paper Details
Title
Pleasant Ambient Scents: A Meta-Analysis of Customer Responses and Situational Contingencies
Published Date
Oct 21, 2019
Journal
Volume
84
Issue
1
Pages
125 - 145
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