Adoption barriers in engaging young consumers in the Omni-channel retailing
Volume: 21, Issue: 2, Pages: 193 - 210
Published: Oct 18, 2019
Abstract
Purpose The purpose of the study is twofold. The first objective is to identify adoption barriers (AdoBs) in engaging young consumers in the Omni-channel retailing (OCR). The second objective is to develop interrelationship among identified AdoBs. Design/methodology/approach The study used interpretative structural modeling–fuzzy ( Matriced’ Impacts Croisés Multiplication Appliquée a UN Classement) methods on 18 AdoBs identified from the...
Paper Details
Title
Adoption barriers in engaging young consumers in the Omni-channel retailing
Published Date
Oct 18, 2019
Volume
21
Issue
2
Pages
193 - 210
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