Investigating the roles of educational usage activities and motivations behind continuance intention for Facebook assisted student engagement

The purpose of this study is to explore educational usage activities and motivations that influence the continuance intention to use Facebook for student engagement. An attitudinal model was developed and empirically tested in this study. Data were collected from 449 undergraduate university students in Thailand. Findings from partial least squares structural equation modelling (PLS-SEM) suggested that (a) communication activity has the most...