The Influence of the Phonetic Elements of a Name on Risk Assessment

Volume: 47, Issue: 1, Pages: 128 - 145
Published: Oct 16, 2019
Abstract
The authors propose that the phonetic elements of a name affect risk perception. Specifically, they find that people prefer a name that evokes volatility when faced with a risky prospect, but prefer a name that evokes calmness when faced with a safe prospect. The authors posit that a volatile (vs. calm) prospect name results in more perceived fluctuations, and thus greater movement from, the given risk level. Therefore, a volatile prospect name...
Paper Details
Title
The Influence of the Phonetic Elements of a Name on Risk Assessment
Published Date
Oct 16, 2019
Volume
47
Issue
1
Pages
128 - 145
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.