Internal marketing, organizational commitment, and job performance in sport and leisure services
Abstract
Purpose The purpose of this paper is to propose a conceptual model and to investigate the relationships among internal marketing, organizational commitment and job performance in sport and fitness services. Design/methodology/approach Data were collected using a questionnaire survey from 254 employees at each of 12 municipal sport centers in Taipei City and were analyzed primarily using structural equation modeling techniques. Findings The...
Paper Details
Title
Internal marketing, organizational commitment, and job performance in sport and leisure services
Published Date
Oct 11, 2019
Volume
10
Issue
2
Pages
105 - 123
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Notes
History