Impact of Tangible and Intangible Restaurant Attributes on Overall Experience: A Consumer Oriented Approach

This study investigates the attributes that foreign visitors attach importance when choosing a restaurant and their perceptions of the performance of restaurants in the Cappadocia Region in Turkey through a consumer-oriented approach. In this quantitative study, data were collected via surveys which were formed based on review of the literature, a brainstorming, experts’ views and a pilot test. It has been determined that the attributes related...