Investigating the Factors Affecting Consumer Purchase Intention towards Halal Organic Food

Organic food industry is currently one of the emerging markets around the world. People begin to realize the advantages of using organic instead of conventional food. Despite taking care of the environment, people are also concerned about their healthy lifestyle. The rising of Muslim consumers in the world has also attracts this industry to react in order to meet Muslims needs and preferences. Organic foods must have a Halal certification to...