Factors that influence patient value co-creation behaviour: an empirical study based on the DART model

BackgroundHealth-care services that are responsible for public welfare should be patient-focused rather than pursuing profits. Hospitals treat patients and save lives, and their service behaviour is closely linked to the quality of life and health of patients. Therefore, it is of great importance to introduce value co-creation theory to the medical field. Patients can now gain medical knowledge from the internet, and they are able to discuss...