Original paper
Pricing Strategies for Competing Adaptive Retailers Facing Complex Consumer Behavior: Agent-based Model
Volume: 18, Issue: 06, Pages: 1909 - 1939
Published: Nov 1, 2019
Abstract
This paper examines pricing strategies for two adaptive retailers competing on two products in the presence of complex consumer behavior, where consumers own heterogeneous product and store valuations and the number of potential consumers is random. Each retailer can choose one from two pricing strategies: the uniform pricing format (offering the same price for two products) or the differentiated pricing format (offering different prices)....
Paper Details
Title
Pricing Strategies for Competing Adaptive Retailers Facing Complex Consumer Behavior: Agent-based Model
Published Date
Nov 1, 2019
Volume
18
Issue
06
Pages
1909 - 1939
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