The Greenconsumption Effect: How Using Green Products Improves Consumption Experience
Abstract
In many situations, consumers use green products without a deliberate choice to use or purchase the product. This research explores how using a green product (e.g., a pair of headphones made from recycled materials) influences the enjoyment of the accompanying consumption experience (e.g., listening to music), even if consumers have not deliberately chosen or purchased the product. Five experiments in actual consumption settings revealed that...
Paper Details
Title
The Greenconsumption Effect: How Using Green Products Improves Consumption Experience
Published Date
Sep 27, 2019
Journal
Volume
47
Issue
1
Pages
25 - 39
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