Understanding the Chinese public’s risk perception and information-seeking behavior regarding genetically modified foods: the role of social media social capital

In attempting to understand how the current social media environment foments risk perception and information seeking regarding genetically modified foods, this study integrated the risk information seeking and social capital models. Specifically, this study developed a research model consisting of bridging and bonding social capital, risk perception, affective response, perceived information-gathering capacity, and intention of GMO-related risk...