Head, Heart, or Hands: How Do Employees Respond to a Radical Global Language Change over Time?

To understand how recipients respond to radical change over time across cognitive, affective, and behavioral dimensions, we conducted a longitudinal study of a mandated language change at a Chilean subsidiary of a large U.S. multinational organization. The engineering-focused subsidiary aiming to facilitate cross-border interactions embedded language-acquisition experts to transition all employees from Spanish to English full time. We gathered...