Information-Sharing Behaviors Among Sports Fans Using #Hashtags

The purpose of this study was to explore sports fans’ hashtags usage for information sharing over social media on the basis of the theory of interpersonal behavior. We collected data from 323 social media users who have employed hashtags to exchange sports-related information during the past 12 months. The structural equation modeling confirmed affect, perceived usefulness, perceived reciprocity, and social factors as motivators of the intention...