Rushing to Appear Virtuous: Time Pressure Increases Socially Desirable Responding

Prosociality increases when decisions are made under time pressure. Here, we investigated whether time pressure increases socially desirable responding outside social interactions (Study 1). Finding that it did, we then examined whether this is because people align their responses with the concept of their "true" self or because of an intuitive tendency to comply with norms (Study 2). In Study 1, we randomly assigned each of 1,500 Americans to...