After the March: Using Instagram to Perform and Sustain the Women's March

The January 2017 Women's March was an example of the paradigmatic March on Washington, part of the repertoire of collective action used by social movements in the United States for decades. Similar marches were held on its first and second anniversary, in January 2018 and January 2019, respectively. One did not need to travel to the nation's capital to participate in these marches, however; activists also organized hundreds of “sister marches”...