Linking knowledge sharing to innovative behavior: the moderating role of collectivism

Purpose The purpose of this study is to examine the relationship between behavior-oriented knowledge sharing and innovative behavior and the moderating effects of collectivism on the aforementioned relationship. It also assesses the impact of epistemic motivation and pro-social motivation on behavior-oriented knowledge sharing. Design/methodology/approach Focusing on Chinese context, the study conducts a questionnaire survey to test the research...