An Intelligent System for Sequencing Product Innovation Activities in Hotels
Abstract
Touristic innovation is understood as the implementation of new or improved products, processes, organization and marketing practices, that consider the non-lineal behavior and the knowledge generation. Although the related literature globally establishes the activities that should be contained in an innovation procedure to obtain new and improved products, there are not definitive guidelines regarding the order that should follow the execution...
Paper Details
Title
An Intelligent System for Sequencing Product Innovation Activities in Hotels
Published Date
Oct 3, 2019
Volume
17
Issue
2
Pages
305 - 315
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