Consumer Inter‐Product Showrooming and Information Service Provision in an Omni‐Channel Supply Chain

Facilitated by physical showrooms, many online first retailers have embarked on the practice of omni‐channel retailing. This offline to online mode (information delivery offline and product fulfillment online) empowers consumers’ showrooming behavior in two ways, namely, intra‐product showrooming (intra‐SR) and inter‐product showrooming (inter‐SR). As the physical showroom usually displays a partial assortment of the online products, consumer...