Comparing measures of persuasion knowledge adapted for young children
Abstract
Young children under 8 years old are viewed as especially vulnerable to marketing communications because they do not have sufficient knowledge about the purpose of persuasive advertising messages, also known as children's persuasion knowledge (CPK). However, a review of 25 studies that have tested CPK effects, on primarily older children, finds inconsistent or no support for CPK. The lack of support depends on the effect studied, and a...
Paper Details
Title
Comparing measures of persuasion knowledge adapted for young children
Published Date
Oct 3, 2019
Journal
Volume
36
Issue
12
Pages
1196 - 1214
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History