Entrepreneurial Risk Taking Is Related to Mental Imagery: A Fresh Look at the Old Issue of Entrepreneurship and Risk

This paper contributes to the debate concerning determinants of willingness to take entrepreneurial risks and proposes a new approach to this issue. Our theoretical model predicts that entrepreneurs differ from non‐entrepreneurs in their willingness to accept business risks because the former produce more vivid and more positive mental images of the consequences of risk taking than the latter. We investigated the psychological processes behind...