Green purchase intention

Volume: 11, Issue: 6, Pages: 1389 - 1403
Published: Sep 23, 2019
Abstract
Purpose The purpose of this study is to focus on what factors and variables affect the consumers’ intention to purchase green products and lead them to prefer green ecologic products to other products and choose to buy them. Design/methodology/approach For this purpose, a total of 450 students from the Islamic Azad University of Yazd took part in this survey. The research method was applied in terms of purpose and in terms of analysis, it was of...
Paper Details
Title
Green purchase intention
Published Date
Sep 23, 2019
Volume
11
Issue
6
Pages
1389 - 1403
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