La Barranca del Rio Santiago as Tourist and Eco Touristic Attraction for the Brand Guadalajara Guadalajara, Focused on a National Tourism

The main purpose of this research is to show if the Barranca del Rio Santiago is a tourist attraction and ecotourism should be included in the Guadalajara brand, focused on national tourism. The research is exploratory and descriptive in nature, as it seeks to know if the Rio de Santiago Canyon is an ecotourism and tourist attraction so that it can be included in the Guadalajara brand. The analysis was conducted under a database issued by the...