Leaders in industrial marketing research: 25 years of analysis
Volume: 35, Issue: 3, Pages: 586 - 601
Published: Oct 3, 2019
Abstract
Purpose This paper aims to present a bibliometric overview of the leading trends of the journals in industrial marketing during for 25 years. Thus, the purpose is to carry out an analysis about contributions that industrial marketing or business to business (B2B) marketing discipline has done for scientific investigation, presenting a ranking of the 30 most influential journals and their global evolution by five-year periods from 1992 to 2016....
Paper Details
Title
Leaders in industrial marketing research: 25 years of analysis
Published Date
Oct 3, 2019
Volume
35
Issue
3
Pages
586 - 601
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Notes
History