A community-based strategy for department stores
Abstract
Purpose Over the years, department stores have dealt with unique challenges, including massive changes in city and then suburban landscapes and shopping patterns, shifts in consumer preferences, and, more recently, electronic commerce. The purpose of this paper is to discuss additional community-oriented marketing approaches for department stores. Design/methodology/approach The approach looks at the role of traditional department stores in...
Paper Details
Title
A community-based strategy for department stores
Published Date
Nov 15, 2019
Journal
Volume
34
Issue
3/4
Pages
118 - 133
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Notes
History